In 2015, Forbes reported that the advertising industry is a six hundred billion dollar industry that grows at a steady annual rate of 5% making it one of the world’s biggest revenue generator right up there with the film and music industry. In 2017, Australia was ranked fourth in advertising expenditure in the world after Russia, India and Brazil having spent 8.6%, almost three per cent more than they did the previous year. The budget companies allocate to advertising have grown over the years since unlike before, advertising is no longer just focused on print media. It also encompasses audio-visual and social media.
Since advertising is quite a popular industry, a career in advertising is not only popular but also very rewarding and if you are looking to get started in this industry, then you are in the right place.
In most institutions, advertising is usually offered as a package deal with public relations and/or sometimes marketing. This is because people in advertising work hand in hand with professionals in these two disciplines to solve the problems in the consumer market and promote product. This way, graduates can work in any advertising office in any industry since advertising like marketing and public relations, is a necessity in any profession much like air is to humans. All businesses, small or large scale, depend on advertising to get their product to the consumers. A poorly advertised product does not stand a chance in the market, which is why a good academic qualification is needed for a person to perform their duties in the advertising field.
The duration for the various academic programs available depends on the specific course you take. For instance, a bachelor in international studies and media stylised as PR and advertising would take five years if you were studying full time at the University of New South Wales. Alternatively advertising courses in Sydney at a well established institute such as Macleay are a lot more flexible than other education institutes and may take a lot less time to complete your degree.
Other academic courses available in the advertising field include bachelor in media, communication, and marketing. This is because most schools usually recommend students to have a business related concentration or minor so as to be more marketable in the market once they graduate.
A diploma in advertising would guarantee a shorter time in university, usually a year or fifteen months and it would give you the foundational knowledge needed in the field.
Diploma courses in advertising usually covers three areas:
- Creative problem solving and digital distribution.
- Account handling and media planning.
- Market inquiry and marketing.
Given how short diploma courses are, they are specifically designed to give a student an all-rounded view of all the facets of modern-day advertising to get them ready for the cutthroat world which is what the industry really is.
You will learn and understand how advertising agencies and associated resourceful businesses are structured and run as well as gain project-based capability in the creative process. The course also offers a working knowledge about financial, legal and moral issues pertinent in the industry. After successfully completing a diploma in advertising, you could advance to the second year of the bachelor program to further improve your skills. You may also choose to use education and skills as a pathway to pursuit different business courses to supplement your learning and broaden your career opportunities. After all, a company that has hundreds of thousands and sometimes millions in the advertising budget will want an experienced well-qualified practitioner handling their account, won’t they?