As days go by, search engines continue to unhinge digital marketing models which means that companies are having to dig deeper into their pockets to fund marketing campaigns This is especially hard since the one thing the universe has in common when it comes to marketing budgets it’s that they are always so tight. However, even with tight budgets, companies are still making the plunge because you cannot deny the results of using SEO and digital marketing. Even with the dwindling markets, experts estimate that SEO spending will hit eighty billion by 2020.
If you are looking to invest in digital marketing and SEO in particular, it is vital for you to know and understand what you are buying. So let us look into what SEO really entails.
Keyword research and optimisation
This is what most people think about when they think or hear about SEO and it is pretty simple. People search for a specific phrase and your company appears in the search results and just like that, a prospective customer is looking at your content.
Technical work on websites
This is not necessarily associated with SEO but it is just as important. Search engines use algorithms to assess and rate different websites but this algorithm is quite sophisticated and picky. For you to retain the interest of your potential customers, your site has to be a well oiled machine when it comes to communicating with a search engine, which means that pages should load fast.
Now, that everything has been broken down, you may be asking yourself why you should hire the professionals while everything seems so easy. Here are a few reasons.
First, true SEO work is systematic. If you don't utilise everything (the keywords and the technical work) you are most likely not going to get the results you are looking for. This work is constant and needs a broad range of skills to pull off. Adding these skills to your in-house team may be more costly than leaving it up to the professionals.
It is often difficult for people to see beyond the boundaries of their business and therefore harder to understand the different models required in the larger picture. Professionals give your business that fresh perspective that you so need in your business.
Like with everything in life, there are no guarantees. Digital marketing and SEO are still relatively new to many people, business owners and customers alike. So, you need to give both some time before you can see results. Granted, be thorough with your search for a digital agency and find an SEO company such as SEO Melbourne who have delivered proven results across many industries. When speaking with an SEO agency may give you specific timelines however you should understand that it's likely that your SEO campaign will take a longer or shorter period of time to reach your desired results based on many, many factors.
Picture this: you have been assigned to build a house and all you have are old tools. You will take long building said house and maybe even fail, eventually because you don't have the right tools. This applies even in your digital marketing process. Professional digital marketers come with an array of software tools which are vital in the SEO trade which makes them efficient.
Having said all this, you may want to consider SEO if you have a product that is ready to launch or relaunch, or maybe if you have a product that has national entreaty. Digital marketing should not only be part of your growth plan but the next logical step.